More Realtors are stepping up their use of technology in their work, according to the National Association of Realtors' 2010 Member Profile.
The 93-question survey profile is based on 6,830 responses from NAR members. Statistics for compensation, earnings, sales volume and number of transactions correspond to calendar year 2009; the rest are from early 2010.
More than half of Realtors (56 percent) reported using a smartphone daily or nearly every day, compared with 42 percent in last year's survey.
Social media use also shot up: 51 percent of Realtors actively use social or professional networking websites, compared with 35 percent in the 2009 Member Profile. All age groups except those 60 or older reported at least a 52 percent rate of social media use.
Ten percent of Realtors reported having a blog, up from 7 percent last year, while 63 percent reported having a website, up from 60 percent last year. Realtors reported a median 3 percent of their business came from their website.
More Realtors also used digital cameras (30 percent vs. 27 percent), instant messaging (28 percent vs. 22 percent), and GPS (28 percent vs. 22 percent) daily in early 2010 compared to last year.
The time to embrace technology is NOW!
