So here is something that could REALLY help you convert more leads when (1) following up with leads (2) sending emails to leadrouter leads that only provided an email (3) you really want differentiate yourself from the competition
Instead of sending a boring email to internet / social media leads, send a VIDEO EMAIL using a free program www.eyejot.com ...if you have the lead's phone number, use your smartphone to create a short video message and text it to the lead/prospect. I bet you will get a LOT more responses.